1. Product Promotion: If you sell anything—anything at all!—you better be pinnin’. A lot. Whether it’s handmade jewelry or homemade cookies or your skilled hand as a calligrapher, there’s no better way to boost traffic to your website (and your stuff!) than by stuffing your feed with drool-worthy images. Make sure every single image you post links back to the product on your site (or at the very least, your homepage).
2. Follow-for-follow: If you want to make money on Pinterest, you need to expand your network. Actively follow and repin other people’s post’s, especially those of people whom you see as your target customer. They’ll likely start following you, too—and their repins can help your stuff to go viral.
3. Know Your Audience: Think about who your target audience is, and then structure your pinboards so that they are easy to find. Pinterest comes with different channels and categories (travel, events, photography, etc); utilize them to make your images easy to find and to follow. Along with images of your goods, provide additional “mood boards” with swatches of fabric, old photographs, favorite sayings, etc., anything that will give your loyal followers a sense of what you’re all about—and keep ‘em coming back for more.
4. Get Your SEO in Order: Search engine optimization is a key part of online marketing. Make sure that your profile and your photos have the right descriptions that will allow people to discover them both on the social network and through search engines; after all, the goal is for you to reach an audience beyond Pinterest, too! Use hashtags in front of keywords to help searches find your pin, and always list a link to your site or product in the description below each pin (even if the pin links back to the same page anyway!).
5. Affiliate Marketing: Are you a member of an affiliate program? If so, Pinterest allows you to pin products from Amazon or other networks that you belong to. Not a member? Sign up on ClickBank and gain access to their network. Use those affiliate links to tag pins, so that when your followers click on them you can make moolah! Here’s how it works: when people follow your link from Pinterest to the specified website, you are the referrer—and you will be rewarded for your referral with a percentage commission on each purchase generated.
6. Close the Loop: Promote some of your pins on Facebook and Twitter. The keyword is “some”—not all—because you want to leave your followers wanting more! Give your customers (and potential customers) multiple channels to discover your products, and be sure to insert the Pinterest icon along with Facebook, Twitter, YouTube, etc on all websites and branding materials.
7. Contests: Who doesn’t love prizes?? Promoting a contest on Pinterest is a great way to introduce a new product or to increase the popularity of your company. Make it something interactive; for example: “Pin your spring fashion inspiration for a chance to win one of my handmade bracelets!” Just make sure to have participants use a specific hashtag with their pins so you can collect the best responses—and choose your winner.