It’s an oft-cited figure by finance experts and lecturing parents alike: give up your daily Starbucks and save more than $1500 per year.

But I’m here to tell you that, like L’Oreal says, you should buy that latte — because you’re worth it.

Think of yourself as having billable hours; like a lawyer, your time is extremely valuable and has a hefty price tag. So let’s say you buy that $5 latte at Starbucks. You get the caffeine kick-in-the-pants that you need to get into work a half an hour earlier, which means you’ve accomplished more by 8:30am than the other guy.

An early start to a productive day strung over several weeks or months could transform those $5 lattes into a $5000 bonus down the road – an obvious payoff for you, your wallet…and your taste buds.